The market has changed a lot, IT is atomizing, average hardware prices are plummeting, the strength of the euro and the intrusiveness of the sector are causing margins to fall further and the traditional channel is faltering. Pista Cero, thanks to its experience and to the fact that it had already done its homework, has a lower turnover, but manages to grow in profit and consolidate its commitment to SMEs. 5 new professional franchises are opened.